This was the first concept store of its kind for Supercheap Auto, placing it apart from any other retail experience in Australia. Supercheap Auto was able to create a store that provided an immersive and interactive experience for their customers through the use of sophisticated technology integrations like kiosks, digital screens, audio and digital wayfinding.
The Penrith store is made an iconic location with an impressive 8 x 4.5m outdoor LED Wall which overlooks the car park. Utilising their own FM radio transmitter, SCA patrons can tune in and watch automotive events right from their car, creating a drive-in experience that builds the Supercheap brand. This initial feature allows SCA to host events as well as contribute to a complete brand activation which is carried through the entire store experience.