SOLUTION: We created a story that was the first of its kind for Supercheap Auto and set it apart from any other retail experience in Australia. It starts with an impressive 8 x 4.5m outdoor LED wall which overlooks the car park. Using their own FM car radio, customers can tune in and watch automotive events on the LED screen, right from their car. It’s a drive-in experience that supports their auto brand.

Inside, customers are greeted by car racing legends on the entry video wall. It’s an interactive and personal touch that gets the customer on-side from the first step.

The brand concept continues inside with an amphitheatre with a large ceiling-mounted octagonal frame utilising 8 x 84” LG panels. Customers can select content from the Supercheap Auto library using touchscreens which then gets displayed on the signature piece. It’s supported with audio by sound showers which help to create an immersive viewing experience that customers remember.

RESULT: Customers are immersed in the brand via several interactive experiences, thanks to sophisticated technology integrations using kiosks, digital screens, audio and digital wayfinding. From arrival to departure, the experience is engaging and rewarding. Digital integration is now a concept which is successfully applied to every store location.

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